Marketing | Creative Direction | Strategy | Social Media | Photography | Web + Graphic Design
Sock Club is a monthly sock subscription service, delivering quality American-made socks to sock fanatics globally.
As Creative Brand Manager, I helped build the Custom by Sock Club brand, elevate the look, feel, and voice of Sock Club's original brand, built a visual library by shooting over 10,000 on-brand photos, and grew the brand's social media communities by over 350%. Additionally, I allocated over $100k in media buys, managed all relationships with media vendors, redesigned every digital property, directed all strategic marketing decisions, ran the email marketing program, created all blog and brand content, and served as the brand's representative to the public.
Within one-year on the Sock Club team, I completed four web design projects, completely overhauling all of the digital properties of the brand, including the main Sock Club website, the Custom by Sock Club website, the Sock Club Blog, and the entire interface and user experience of the customer account page. My role on all of these projects was multi-faceted: I assessed and strategically updated the user experience, designed every interface element and page from scratch using Sketch, shot all of the photos, and wrote all of the content.