Creative Direction  |  Copywriting

This series of :30 spots aims to immerse the audience fully into the cultures of the world. World Market sells products from all corners of the globe, connecting customers to new cultures, even within their own homes. 

This campaign won a Gold Student ADDY at the 2016 Austin ADDY Awards. Yeehaw!


Creative Direction, Tagline, Concept by Melissa Huisman
Filmed, Edited, Co-Concepted by Jennifer Siegel