When we first connected, America Elements was just in idea phase, with a few product prototypes in-hand, but a lack of vision for the brand. The cause-based accessory brand wanted to bring their first product to life and give it a beautiful digital home. Through our work together, I helped the team solidify their product concept and design, as well as offering guidance with brand strategy, brand identity design, website and e-commerce system setup, social media strategy, and content creation.

All creative direction, web design, and strategy was done by yours truly. Brand identity design was developed in collaboration with Ben Osheyack.