I had the privilege of joining the Sock Club team in a pivotal growth period, as the 6th member of the team which grew to over 20 in my two-year tenure. As the first-ever brand manager, I served as a pioneer at a critical time for the brand. As a one-woman department handling all things marketing and creative, I had an array of experiences and opportunities.

During my time on the team, I built out a 10,000-photo catalog of brand imagery, managed our social media presences, redesigned all four key brand websites from scratch, and led strategic and creative direction efforts on other long-term brand assets, including an evergreen brand video, trade show booth buildout, digital ad collateral, and seasonal radio ad spots.