2017 to present | role: BRAND CONSULTANT + DESIGNER

Atmosphere has been a long-standing client (and also, therefore, a friend), and I’ve had the pleasure of serving as an ongoing brand consultant and designer. Together, we built out the brand which had a basic visual identity, but lacked voice, strategy, and an online presence. Over our two years of work together, I led the charge on devising an overarching marketing and brand strategy, influenced the business strategy, built out the main website and backend booking systems, developed a robust brand photo library, wrote and contributed to a handful of editorial pieces, and handled social media content creation and community management. Additionally, I helped recruit, hire, and manage a summer intern for the Atmosphere team.